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Ink-dyed Xizi has a long wine rhyme. At the press conference, the opening of "Drinking West Lake" led everyone to appreciate the unique charm of West Lake as a world cultural heritage; The dance performance "After the Rain" based on "The Legend of the White Snake" made everyone taste a love story spanning thousands of years. The immersive sitcom "The Order of the West Lake in Maotai", which combines three forms of poetry, dance and drama, tells the story of Maotai brand culture and ingenuity with the natural beauty and humanistic spirit of the West Lake ... In a series of wonderful interpretations, Maotai's sauce flavor and the charm of the West Lake have written a cultural movement in the light snow season.Wang Xufeng, a national first-class writer and winner of Mao Dun Literature Prize, took the theme of West Lake as the creative background, combined with the deep origin of Chinese wine culture, profoundly interpreted the essence of Wenchuang wine with his rich literary experience and profound cultural insight, and brought a wonderful cultural speech to the guests on the spot.Editor: Zhang Yingfang Wang Cheng

Text/Photo: Ren XuEditor: Zhang Yingfang Wang ChengEditor: Chen Yang Cai Zhongcheng Fang Cunfang

Maotai Group cooperates with Zhongda Group to produce and sell Maotai 1935 Xihu Wenchuang Liquor!Product design culture sharing and tasting skills explanationOne bottle with one view, ten bottles with ten views. In the next four years, this series of products will continue to launch two of the ten scenic spots of West Lake every year, which will profoundly show the profoundness of Chinese culture and let the world see the unique charm of China liquor culture.